Some thoughts on title/audience

For the book, the audience would be people looking to get healthier who most likely work a desk job. That is what I imagine, anyway. There are plenty of 12-week programs and what not, but I would gear this towards removing the blinders and sifting through all of the fitness and nutrition rhetoric out there.

For a title ... something about "Peeling Away the Layers". I think this has meaning on many levels. Start with the outer layer ... the basics. The idea is to give a base set of knowledge that would help any person get the right mindset for a healthy lifestyle.